In order to get sales, you have to have to have customers. People ask me all the time, where do you find customers looking for what you’re sellin? To be honest, it’s very simple, I am where my customers are looking. Whether that be online or in person, I am exactly where I need to be in order to get the customer I am looking for. This method can help anyone in sales out in many ways. One, you aren’t wasting time trying to sell a product to everyone when in honestly not everyone is even in the market for your product. Two, you are in the conversation about the product and it’s industry which makes you an expert on the subject. Three, you are taking an interest in what makes you money. Doesn’t that itself sound like fun?
In order to increase your sales you have to increase the amount of opportunities that you have to make a sale. It’s impossible to get every sale because a need can’t be created for every single person you come across, but I bet you can find a need for your product or products that can apply to most potential customers. When you are able to find a reason that your customer must have your product then you have a sale. When I go out and sell restaurant equipment I go into each facility and scout out opportunity that I might be able to help them with. Once I find the opportunity, I do everything to set up a meeting with the decision maker so that I can make the sale. Don’t get me wrong, a lot of it comes down to the price of the product. When they decide to talk about price, you have to create enough value in your product by using what is most important to them so they can’t deny the sale.
The more that you are networking in the right areas and generating new possible business, the more of a chance you have to close sales. It takes a lot of time and effort to create that pipeline in which you have the right leads in order to continue to make sales and not friends. You must be where your customers are in order to make a sale. Remember, your customer already wants what you’re selling if you’re in the right place, just close the deal!
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